Earlier this year, the team here at U Mamma decided that umamma.ie needed a bit of a revamp. Although our original website had served us well in the past, we felt that there was considerable room for improvement. ‘Is the design as user-friendly and attractive as it could be’, we asked ourselves? ‘Do customers find it easy to navigate our online store and purchase our products and services?’ ‘Is our inventory and range of products enjoyable to browse and do our customers enjoy the experience?’


Having asked these questions - and explored our various options - we decided that an extensive re-design of our website was in order. With our brand-new website now available to the world, we thought we’d take a look at some of its more specific improvements. Take a look!


So what’s different about umamma.ie?

  • More Attractive Design


With its modern, attractive design and user-friendly interface, umamma.ie now makes browsing our products and using our online store easier than ever before. With our updated design, we’ve aimed not only to improve the overall navigation and usability of the site, but to make the experience as enjoyable as possible for the visitor.


By creating a more visual and interactive design for the homepage and inner pages - via such elements as product sliders, animated menus and high-resolution images - we believe we’ve radically improved both the look and feel of the website.


We’ve also improved the appearance and navigability of our blog. You can now browse our updates and latest news posts with ease.


  • Viewable on All Platforms


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Alongside its more attractive design, we have also ensured that umamma.ie is capable of being viewed on a wide range of platforms. Drawing on the techniques of responsive design, our developers have ensured that our website will re-scale automatically to fit whatever device it’s being viewed on, whether that be iPad, smartphone or laptop. This new feature has drastically improved visitor accessibility and overall navigation.


  • Improved Online Shopping Experience


One of the most important improvements we made to the site is improving our online store. With a whole host of new features and a complete re-design, shopping online with us should not only be easier, but more enjoyable.


With our new online shopping system, you can now browse our catalogue easier and more efficiently - and make more informed decisions. You now have the option of adjusting the way you view the products, whether in grid form or list form; you can now enlarge the product images to a higher-resolution version in a separate window, for more detailed inspection; and you now have the option of browsing the products according to price, by selecting a certain price range in the right-hand navigation bar.


On top of these improved features, we have also added two important elements: the ‘wish-list’ and ‘product comparison’ functions. With the ‘wish-list’, you can now add products you like to your own personalised list, to store for later visits. This list will automatically save once you log-out, and will be available to view anytime you sign in.


Alongside this feature, we have also added the ‘product comparison’ tool to help you make more informed decisions. With this tool, you can now add different products that you’re considering to an interactive list and our tool will automatically create a side-by-side comparison of the different products. You will be able to see the price difference, difference in features and function, and any other differences between the various products. This will help you make the most informed decision as a customer and get the best deal possible on our products.


We hope you enjoy our new and improve online home!


Want to take a look for yourself? Click here: http://umamma.ie/